Project Overview:
Relax Spa & Bath needed a complete rebranding to improve its product packaging and unify its identity. With five product lines and twenty products, they sought to transition away from using artificial colors in their product. The project aimed to differentiate the product lines using color and patterns while establishing a cohesive look for the brand. This also included the creation of a new logo, streamlining multiple logos into a single, versatile design for use across various platforms.
Objectives:
- Design new opaque packaging to replace clear bottles.
- Differentiate each product line through color and pattern.
- Create a unified logo for all branding and packaging.
- Ensure the new logo is versatile for various uses, such as on their website and packaging.
