In the summer of 2020, while the world was locked down physically, the Dietz's approached GRPHX (then Schaefer Design Co.) to design a logo for the new practice they would hopefully soon be opening, Renegade Chiropractic. Their name was chosen to reflect Christ who was known as the ultimate renegade of his time, preaching that character was more than following rules.
In the brief they had mentioned that they wanted mountains incorporated into the logo to represent the location of the practice. They also mentioned that they liked the idea of representing Christ as well in someway. In total the project took roughly 6 months to complete and a plethora brand mark and logotype concepts were presented before we finally settled in on the logo they use today.
Selection of concepts presented along the design process
Finalized logos and alternate logos